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Patient and caregiver engagement

Living with a chronic disease can be a lonely experience. Patients may feel isolated or misunderstood during their journey, as they live through a great number of personal and individual steps: medical appointments, painful symptoms, fear of a diagnosis… To combat this loneliness and give patients the opportunity to share their experience, our client Bayer AG wanted to create a digital service allowing patients and caregivers to discuss and exchange with other people living through similar steps. To make sure they would offer the best-in-class service and answer patients’ needs, user-testing was defined as a key element of the solution’s design, which would also need to be available to caregivers.

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