L'ARBRE CONSEILS® : improving advice provided at the pharmacy

Valuing the role of the pharmacist

The retail pharmacist is often the French population’s primary caregiver. As such, pharmacists benefit from trusting relationships with their patients. Pharmacists are actively involved in supporting and educating patients with chronic diseases; this role will evolve as the patients’ chronic condition progresses. In this context, the Open Innovation department of the pharmaceutical company Sanofi wants to develop innovative services for pharmacists.
What personalized guidance can be provided at the pharmacy?
What tool will provide a simple and fast experienceconsistent with the patient’s care pathway?

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